TOUCH OF MODERN
Daily Emails
For over six years, I was the sole graphic designer at Touch of Modern, a curated men's e-commerce platform built on a daily flash sale model. Producing over 5,000 promotional emails in that time, each featuring multiple sales, products, and messages, I learned to design at speed and adapt quickly, without ever sacrificing quality or visual consistency.
Homepage Banners
These header banners were the first thing customers saw on Touch of Modern, so they had to communicate quickly and effectively in a limited space to prevent the products below from being pushed out of view. Running several days per week, they alerted customers to any active sales, shopping incentives, or curated product collections relevant to the moment.
Evolution Through A/B Testing
Over the years, I evolved ToMo's "Spotlight" email design template through A/B testing, pitting new design ideas against the status quo to improve email performance. These Spotlights were the first thing customers saw when opening an email, and they curated a collection of products worth highlighting above the auto-populated daily sales.
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2019
This template was inherited when I joined ToMo.
Intentionally small to allow for 30+ new sales to populate under Spotlights.
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2021
Larger email assets with more detailed images to better grab customer attention.
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2023
A looser structure for text justification and placement allowed the template to conform to the content.
The addition of secondary imagery added context to less obvious product features and broader product selection.
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2024
Continued to add more imagery per Spotlight to better demonstrate features or the variety of a product collection.
Created visual flow by placing design elements in the natural space created by imagery.
Fewer new sales in the algorithm section allowed for no maximum length; the relevant content determined the length.
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2025
Standardized light-colored background lets product images pop and brings cohesion to all the custom assets within an email.
Text is given more dedicated space to breathe and provide a visual break between images.
Mixed lifestyle images with product images on a plain background for context and ease of understanding the product.
Added pricing when appropriate to boost engagement.
A larger CTA that denotes more products are available on-site maximizes conversion.
Print Inserts
Not all of ToMo's creative demands were digital. These postcards served to cross-promote the platform within a partner brand's shipments and guide customers through the curated contents of a mystery box after purchase. Each piece had to deliver information clearly and engagingly in a compact format, creating a seamless brand experience that extended beyond the screen and into the customer's hands.
The App at a Glance
As the first touchpoint for prospective users, the App Store and Google Play listings needed to clearly communicate the value of the Touch of Modern experience at a glance. I redesigned the full suite of screenshots to align with the current app, modernize the visual language, and meet evolving platform standards. The updated designs highlighted key features, reinforced brand identity, and guided users through the app experience.
